The new world is an open source world where the strongest brands enable their users to feel a part of something bigger than themselves. For brands to flourish in this new world, they need to listen, act and include everyone.
Since 2018 we have produced insights and media products by joining the dots. We use old techniques to bring context to new ways of communicating. We use new age tools to reimagine existing ideas.
PUR stands for Picking Up Rocks, and comes from the belief that to control your own destiny, you must harness the power of perspective. Its origins lie in a personal tale from our founder Patrick Beggs that, at its essence, sees story as having the ability to change the world we experience today.
Our work is grounded in a study and love of history coupled with the knowledge that our understanding of the now will seem archaic tomorrow. PUR’s central tenet is that perspective is malleable, and the best way to bring about the change we want is through the stories we tell each other and ourselves.
The agency was created to help value-aligned clients make sense of the new world and where they fit into it through the narratives they stand behind. It’s our position that data is worth nothing unless you ask the right questions and have the ability to extract insights – which can then be used to create engaging stories that can be understood within the context of a strong organisational narrative.
As a research and content agency, we combine traditional storytelling techniques with cutting-edge data analytics to allow our clients to locate, clarify and grow their value. We understand the old and are masters of the new.
Let PUR help you find, define and create stories and insights that enable you to move with your community towards a more sustainable and impactful tomorrow.
Specialised Expertise
Concept & creation
We leverage the power of storytelling to help brands evolve and incorporate new value into their organisation, allowing them to evolve and grow with their community through narrative and stakeholder alignment.
Brand positioning development
Narrative strategy
Key message development
Communications strategy
Content marketing strategy
Production
We incorporate community voice wherever possible and pride ourselves on getting the most out of every production we are part of.
Multi media production
Story Community capture & creation
Social media management
Copywriting
Editorial
Content promotion
data & insights
Data and insights are the new veins of truth but getting the right insights from a data set requires the right question. We are experts at the question and getting to the root of the opportunity for the organisations we work with
Discovery &Insights
Data collection
Data processing
Data analyzing
Data story crafting
PUR Production acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We recognise the immense contribution of Aboriginal and Torres Strait Islander cultures to society and the arts and are committed to work towards a just, equitable and reconciled Australia through our work and personal lives.