The Collingwood Childrens Farm (CCF) needed to explain its value to the wider world to ensure its legacy continued. They contracted PUR to develop a comprehensive narrative from the experiences and many voices who have helped shape this great treasure into what it is today.

We worked with CCF to craft an organisational narrative of what the farm is and what it stands for from the people who created it.

Using our Storydoing approach, we quickly discovered that the core issue was creating internal alignment from the sometimes-conflicting ideas of who CCF are, what they represent and what they stand for. We helped the organisation take a wider community-based approach and tell its story through the lens of those who experienced its value, but were underrepresented in its overall messaging. These rich contributions and connections informed valuable insights into what the farm was and is today.

We crafted a public narrative that enabled the CCF to take its rightful place in the lives of all Victorians. 

Specifically, PUR produced:

1. Created cohesion by mapping the community stakeholders – past and present – and providing a visual artifact that brought it all together.
2. Devised a data collection strategy to gather up the stories of the community.
3. Processed and analysed over 50 interviews to determine the underlying themes shared among community members.
4. Constructed a story community and created the organisation’s overarching narrative that allowed for the community’s stories to exist and be housed within its structure.