Our storydoing approach has helped Cygnet become one of Australia’s fastest growing scent startups.
PUR produced:
1: Developed and refined the Cygnet value proposition from a scent-only business into skincare.
2: Enhanced their key messaging to align with their values and incorporate the needs of their growing community.
3: Created a communication strategy that allows the day-to-day online presence to remain present and on point.
4: Produced content informed from insight, enabling the brand to grow its awareness with its community of supporters and key stakeholders.