Commerce through community

Cygnet Perfumery

Narrative strategy 
Community consultation 
Stakeholder engagement 
Brand development 
Story community creation 
Data strategy and analysis 
Internal communication 

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Cygnet Perfumery is changing the way we interact with our skin and the world of scent. Cygnet asked us to help them define, evolve and grow their brand.

PUR has been helping Cygnet define its market position and create content that leads to the growth of its loyal following. Developing their narrative strategy, consistently tweaking it as their community grows and more data and insights are collected. Additionally, we have led their communication strategy and community engagement activities – sharing insights and recommendations on new areas for growth, which has fueled the rapid expansion of the business.

Our storydoing approach has helped Cygnet become one of Australia’s fastest growing scent startups. 

PUR produced:

1: Developed and refined the Cygnet value proposition from a scent-only business into skincare.

2: Enhanced their key messaging to align with their values and incorporate the needs of their growing community.

3: Created a communication strategy that allows the day-to-day online presence to remain present and on point. 

4: Produced content informed from insight, enabling the brand to grow its awareness with its community of supporters and key stakeholders. 

PUR Production acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We recognise the immense contribution of Aboriginal and Torres Strait Islander cultures to society and the arts and are committed to work towards a just, equitable and reconciled Australia through our work and personal lives.

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