Structured play can change the world’s future

PlayLab, Monash University and Department of Education  

Stakeholder Engagement
Communications strategy
Story community

Video series
Promotional products
Internal Communication
Organisational narrative
Community consultation

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The PlayLab, part of Monash University’s Education Department, came to us wanting to produce educational, inspiring content that captured and celebrated the people who are at the core of their work.

We were thrilled to help such a forward-thinking organisation better communicate their insights and research to break gender norms in early education by introducing STEM concepts through play.

Using our storydoing process, we designed and produced a communication strategy and products that enabled them to capture and produce content that spoke from the direct experience of early educators to encourage involvement and take up.

By capturing and communicating key data points, PUR was able to help define their value through the eyes of the community who stand to directly benefit from their work. 

We developed an education media strategy supported by products that better enabled the PlayLab to communicate their value and their research insights in near real time. 

We enabled the Monash University PlayLab to capture their research and program in real time, creating invaluable insights and enabling us to create content to communicate and educate their audience and stakeholders on their true value of their STEM based play model. 

Example content produced: 

1: Educational video series specifically created to help early childhood educators design and implement their own Conceptual PlayWorlds with examples to support implementation. 

2: A podcast series with the PlayLab executive team to communicate their insights and findings in an engaging and approachable manner.

3: Unique data and insights into the benefits of a PlayLab setting to explain the internal and external value held within the organisation.

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PUR Production acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We recognise the immense contribution of Aboriginal and Torres Strait Islander cultures to society and the arts and are committed to work towards a just, equitable and reconciled Australia through our work and personal lives.

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