Technology can help those most vulnerable to its impact

Client:
Humanitech, Redcross & Telstra Foundation

Capabilities:
Narrative strategy 
Stakeholder communication strategy 
Community consultation
Brand development 
Video, blogs and podcasts 
Promotional products 
Internal communication

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Humanitech is shifting the dial on the way technology intersects with humanity. They asked PUR to define their narrative, create impactful content and communicate what they stood for and who they stood with. 

PUR helped position Humanitech as leaders in the field of putting all of humanity at the front and in control of technology. Using our Storydoing approach, we worked across the organisation and its funded startups to discover and document the stories of the entrepreneurs and tools that are helping ensure a fairer future for everyone impacted by the digital age. We used data to highlight the positive impacts and value of working with those who are traditionally marginalised by new technology. PUR then developed a communication strategy that enabled Humanitech to grow as an organisation. Now, we are working with some of their affiliate organisations to help them communicate their tech-for-good narratives through a combination of data collection and storytelling.

Our client-centered collaborative approach to research and content production has enabled Humanitech to grow its value. Through storydoing, we enabled Humanitech to clarify its positioning in a rapidly evolving sector.

 

Together with Humanitech, we:

1: Developed a comprehensive communication strategy grounded in the value created by Humanitech for their stakeholders.

2: Enacted a data analysis approach that helped to align the investment philosophy of Humanitech and the real-world impacts being created to align with their values and incorporate the needs of their growing community.

3: Designed and implemented a content production approach that enabled us to leverage the time in the community to produce impactful content as well as build brand awareness. 

4: Crafted a brand narrative and refined the positioning of Humanitech that enabled employees and stakeholders at large to clearly communicate why Humanitech exists and how it operates.

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PUR Production acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We recognise the immense contribution of Aboriginal and Torres Strait Islander cultures to society and the arts and are committed to work towards a just, equitable and reconciled Australia through our work and personal lives.

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